Exhibition Stand Concept – STC
I designed a custom exhibition stand concept for STC at the Mental Health Awareness Fair in Saudi Arabia. The project aimed to create an engaging booth design that visually communicates mental health awareness while reflecting STC’s strong brand identity.
1. Challenge
- Create an exhibition stand design that highlights mental health awareness.
- Balance brand visibility with interactive visitor engagement.
- Explored lighting, space planning, and visitor flow.
2. Design Process
- Modeled the stand in 3Ds Max with V-Ray rendering for realism.
- Focused on bold visuals, curved arches, and symbolic graphics.
- Explored lighting, space planning, and visitor flow.
3. Solution
- Developed a dynamic stand concept with iconic brain-inspired visuals..
- Used purple brand colors and neon lighting to create impact.
- Designed an open booth layout to invite interaction and engagement.
4. Conclusion
- Delivered a photorealistic exhibition stand render for STC.
- Balanced brand identity with mental health awareness messaging.
- Final outcome positioned STC as a socially responsible, innovative brand.
Project Information
Project Name:
Exhibition Stand Concept
Brand:
STC (Saudi Telecom Company)
Client:
Saudi Arabia
Software Used:
3Ds Max (V-Ray)
Date
11 Aug, 2021
