Branding & Styleguide – Baddies & Budgets
I created a complete brand identity and styleguide for Baddies & Budgets, focusing on logo system, typography, and color palette. The aim was to establish a consistent brand image that is modern, professional, and easily adaptable across media..
1. Challenge
- Develop a brand identity system with clear logo rules.
- Ensure flexibility across digital and print applications.
- Maintain a distinct personality with strong recognition.
2. Design Process
- Defined logo lockups, clear space, and sizing guidelines.
- Curated a brand color palette with Pantone, RGB, and CMYK values.
- Established typography hierarchy with Colasta and Fax Sans Beta.
3. Solution
- Delivered a comprehensive brand styleguide for consistency.
- Showcased correct vs incorrect logo usage examples.
- Created a visual identity system ready for global campaigns.
4. Conclusion
- Achieved a professional, adaptable, and scalable identity.
- Balanced modern aesthetics with brand clarity.
- Final outcome positioned Baddies & Budgets as a trustworthy, recognizable brand.
Project Information
Project Name:
Brand Styleguide
Brand:
Baddies & Budgets
Client:
USA
Software Used:
Adobe Illustrator, InDesign, Photoshop
Date:
07 Apr, 2022
